While traditional forward logistics gets most of the spotlight, reverse logistics - essentially, returns - is a major driver of value as well. In this episode of The Intermodal Logistics Podcast, our guest breaks down why getting it right requires a truly circular strategy.
Rich Bulger, Founder of All Things Circular and author of "Going Circular: The Evolution of Reverse Logistics Into a Competitive Weapon," shares how an early role at Verizon piloting a phone trade-in program pulled him into reverse logistics, and how subsequent work with Cisco and other businesses - plus insights from peers across the industry - helped him literally write the book on a circular approach.
Rich walks through what actually makes up reverse logistics and how shippers can turn it into a competitive advantage by thinking beyond the first customer to the second, third, and beyond. He also talks about how younger consumers buy with the intention to return or resell, how a robust circular logistics setup not only drives revenue, but also sustainability advances, and why tariff policy under the Trump Administration has, in some cases, pushed buyers toward resale instead of purchasing new products.
Find Rich on Linkedin at linkedin.com/in/rich-bulger-43b02112 and visit All Things Circular at allthingscircular.com, where you can find more about the company, Rich's podcast of the same name, and his book.
Get this episode on YouTube, where you can also check out our playlist for our 81 previous episodes on The Intermodal Logistics Channel. You can also listen right here using the player below, or find it on Apple, Spotify, or whatever your favorite podcasting platform may be.
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